Objectives
Enable shoppers to interact with, trial and feel the Shimano reel, rod and net products in-store.
Solution
The invention a series of innovative injection moldings which encourage interaction and communicate product information.
These innovative moldings are presented in a highly impactful "store with in a store" display system which shouts out the Shimano brand and claims a permanent presence in store.
POPAI "display of the year" 2008