The Wine Bar wins 'Best in Show' gold Indian at POPAI 2006
Foster's Wine Bar
Raceview Tavern Wall 27.06.06
Advantage Line's Wine Bar system for Foster's Australia has taken out the prestigious 'best permanent merchandising display' in the 2006 POPAI Point of Purchase Awards.
It's the second time an Advantage Line display system has won this award, the last being for Makita Shop in 2002.
Although being a spectacular display, the award is judged based on effectiveness, with Wine Bar delivering an average 25% lift in wine category sales for retailers.
Client, Foster's Australia are delighted with the results from The Wine Bar and continue to roll the program out across independent wine retailers in Australia.
Click here for more information on The Wine Bar.