Everything you need to know about visual merchandising in one picture.
1. It tells a story: we are in the fresh fruit business.
2. Each product (category) is distinguishable – no visual noise.
3. The product is ‘framed’ by blue material cover (the background)
– without unnecessary signage or lifestyle imagery that would just create visual clutter.
4. Every display has a focal point.
5. The displays are neat and tidy.
6. The products are displayed as it would be used/ consumed.
7. The products are hygienic – as well as the environment – especially considering the location.
8. They use lines (pyramidal shapes) to lead your visual inspection and give your eye an easy entry point.
9. They use colour to contrast adjacencies – and colour-coordination of the pots in the front row.
10.They use rhythm (pineapple basket +4 others in a row, as well colours repeating)
11. There is balance (6-5-6). And simply ‘join the dots’ by drawing an imaginary line from the blue pot in
the middle row left to the other blue pots.
12. Best use of available light.
13. Accessible and convenient to shop. Most items on the top shelf (less accessible) are back-up stock,
which add to the presentation, but still allows efficient service – and nothing on the floor.
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