Tesco Homeplus has scooped the Grand Prix at
Cannes by creating a virtual supermarket in the subway.
Recognising the need to increase market share but lacking physical store space, they tackled the problem by creating virtual stores on the subway platform. Recreating the shelves of a real shop on huge billboards, customers are able use their smartphone to shop by scanning corresponding QR codes. Once payment is made, the goods are dispatched and delivered within hours, often arriving on the doorstep with the commuter.