50 Things You Need to Know About Point-Of-Sale

Shopability explains everything you need to know about Point Of Sale. With 70% of all purchasing decisions made at point of purchase, the potential of this marketing vehicle is one that should not be ignored. 

 The article investigates how the strategic innovation involved in point of sale marketing can have a direct and positive impact of business performance. By finding that unique chemistry between creativity and functionality can trigger an emotional response by consumers and ultimately convert a want into a need.


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