The Wine Bar

Together, Foster's and key wine retailers PROFIT by challenging long standing retail norms with 'The Wine Bar'

Foster's Wine Bar

Many wine buyers find choosing wine confusing and difficult. Foster's and Advantage Line have seized on the opportunity to deliver an inspiring wine purchasing experience at the point of sale.........and an exclusive business opportunity for partner retailers.

Strategy

Create an exclusive, branded, in-store destination that makes purchasing wine an easier and more enjoyable experience. Provide easy to understand information and suggestions for complementary food matching.

Outcome

Wine Bar is rolling out across Australia and will be in over 100 retailers by Christmas 2006. Average category sales have increased by 25%, and Foster's has significantly increased market share.

The Wine Bar offers retailers a unique and tangible competitive edge. It also establishes Fosters as the category leader, and secures a level of permanent retail brand presence that distinctly overshadows rival wine brands.

	An overview of current work for our clients

Client profiles Galleries Revlon Cosmetics Fosters Wine Bar Makita Power Tools De Lorenzo Hair Care Brita Pure Water Hasbro Toys and Games Cantarella - Vittoria Pure Coffee Uniball Pens Fuji Film Manicare	The Wine Bar Together, Foster's and key wine retailers PROFIT by challenging long standing retail norms with 'The Wine Bar' Foster's Wine Bar Many wine buyers find choosing wine confusing and difficult. Foster's and Advantage Line have seized on the opportunity to deliver an inspiring wine purchasing experience at the point of sale.........and an exclusive business opportunity for partner retailers. Strategy Create an exclusive, branded, in-store destination that makes purchasing wine an easier and more enjoyable experience. Provide easy to understand information and suggestions for complementary food matching. Outcome Wine Bar is rolling out across Australia and will be in over 100 retailers by Christmas 2006. Average category sales have increased by 25%, and Foster's has significantly increased market share. The Wine Bar offers retailers a unique and tangible competitive edge. It also establishes Fosters as the category leader, and secures a level of permanent retail brand presence that distinctly overshadows rival wine brands.