Revlon Cosmetics
Every day, in over 2500 plus store locations across Australia, Revlon capitalises on 25 years of investment in superior brand merchandising.
Revlon Limited Edition Collection Launch
Advantage Line has helped Revlon to secure dominance of the Australian cosmetics market through a committed approach to in store merchandising.
The Strategy
Advantage Line continually reinvents Revlon's brand presence by updating permanent merchandising systems with new components and technology.
The Outcome
Revlon tightly controls their product range and presentation across more than 2500 outlets in Australia and NZ. They maintain a leadership in cosmetics through a constant focus on merchandising innovation and product revitalisation
Today, Revlon Asia Pacific is considered the 'jewel in the crown' of Revlon's international business!