Makita - POPAI Display of the Year 2003

In over 95 independent power tool specialist retailers across Australia, Makita’s brand presence clearly dominates the entire power tool category

Makita Shop

Makita Shop has revolutionised power tool retailing within the power tool industry; no more tools locked away in cabinets or behind counters hidden from consumers.

Background

Since 1973 Makita (Australia) has progressively ascended to market leadership in the trade quality power tool market, and with an extensive range of over 300 tools, Makita is widely recognised as being the brand preferred by tradesmen.

Makita Shop Strategy

Create a Makita 'shop within a shop' a modular and flexible system that accommodates Makita's extensive power tool range from cordless through to the larger bench top power tools.

Provide product security, consumer information and strong branding

Partner with select independent retailers and drive Makita Shop with an exclusive support package driving awareness, promotion and sales

The Outcome

'Makita Shop' was launched into the trade in 2001, since then supporting dealers have experienced increases in sales from 50 to 350%. 'Makita Shop' has also been awarded an unprecedented three gold POPAI industry awards.

'Makita Shop' has revolutionised merchandising within the power tool industry, no more tools locked away in cabinets or behind counters hidden from consumers.

	Partnerships that changed the game in-store

Clients	Makita - POPAI Display of the Year 2003 In over 95 independent power tool specialist retailers across Australia, Makita’s brand presence clearly dominates the entire power tool category Makita Shop Makita Shop has revolutionised power tool retailing within the power tool industry; no more tools locked away in cabinets or behind counters hidden from consumers. Background Since 1973 Makita (Australia) has progressively ascended to market leadership in the trade quality power tool market, and with an extensive range of over 300 tools, Makita is widely recognised as being the brand preferred by tradesmen. Makita Shop Strategy Create a Makita 'shop within a shop' a modular and flexible system that accommodates Makita's extensive power tool range from cordless through to the larger bench top power tools. Provide product security, consumer information and strong branding Partner with select independent retailers and drive Makita Shop with an exclusive support package driving awareness, promotion and sales The Outcome 'Makita Shop' was launched into the trade in 2001, since then supporting dealers have experienced increases in sales from 50 to 350%. 'Makita Shop' has also been awarded an unprecedented three gold POPAI industry awards. 'Makita Shop' has revolutionised merchandising within the power tool industry, no more tools locked away in cabinets or behind counters hidden from consumers.