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'Cafe at Home'

Woolworths Café at Home – 'Take home the coffee they serve in Cafés'
WW Cafe At Home

Cantarella Bros is Australia's No.1 Pure Coffee company accounting for every third cup of fresh coffee enjoyed at home.

Cafe at Home Strategy

  • Define the Pure Coffee category within hot beverages
  • Educate coffee enthusiasts and stimulate trial purchase by providing clear, easy to find coffee information 
  • Make it easier to locate and select the right pure coffee

Outcome

  • Cantarella Pure Coffee sales have grown by 39.6%*
  • Cantarella wins Aust Marketing Institute award>>> More

Source: Retail World May 2004

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