'Cafe at Home'
Woolworths Café at Home 'Take home the coffee they serve in Cafés'
Cantarella Bros is Australia's No.1 Pure Coffee company accounting for every third cup of fresh coffee enjoyed at home.
Cafe at Home Strategy
- Define the Pure Coffee category within hot beverages
- Educate coffee enthusiasts and stimulate trial purchase by providing clear, easy to find coffee information
- Make it easier to locate and select the right pure coffee
Outcome
- Cantarella Pure Coffee sales have grown by 39.6%*
- Cantarella wins Aust Marketing Institute award>>> More
Source: Retail World May 2004


