Brita Water Systems

This design brief required a system that delivered the lot!

Brita BigW Aisle Activation

consumer education
provision for hands-on trial
gravity feed shelving
lighting, and vibrant visuals.
Oh....and it must be retrofitted onto standard Big-W fixtures.

In one swift merchandising execution in 400 Big W stores, Brita redefined the water filtration market, displacing its competitors, and immediately generated double digit category growth.

	Partnerships that changed the game in-store

Clients	Brita Water Systems This design brief required a system that delivered the lot! Brita BigW Aisle Activation consumer education provision for hands-on trial gravity feed shelving lighting, and vibrant visuals. Oh....and it must be retrofitted onto standard Big-W fixtures. In one swift merchandising execution in 400 Big W stores, Brita redefined the water filtration market, displacing its competitors, and immediately generated double digit category growth.