Overview

The co-founder of Advantage Line, Rod Macqueen, made his reputation as the coach of the Wallabies. So it is no surprise that our guiding principle is the same as that which took the Wallabies to the world championship.

Whether you're winning or losing, it pays to keep changing the game. Not only to out think the competitor, but also to evolve your team and build a following.

Advantage Line is a merchandising strategy company.

We help client partners achieve lasting competitive advantage by developing strategies that secure and maximise permanent brand presence in retail environments.