How we work
We develop close, exclusive, long-term partnerships with our clients that are very different to a design consultant or display company. Our relationships are based on trust, shared objectives, and clear performance indicators.
We use our strategic skills and total merchandising management service process to develop end to end solutions, from strategy to installation and maintenance. When it comes to merchandising, leave it to us, we take away the worry!
A proven process: Total Merchandising Management
We develop the retail strategy adapted to your specific need and requirements that will deliver the best results.
We then apply our Total Merchandising Management (TMM) process that ensures that projects are delivered to the highest quality standards, on time and within budget, including the complexities of transport logistics and installation.
The key steps of the TMM process are as follows:
1. Merchandising strategy development
2. Concept development
3. Production management
4. In-field services
5. Ongoing merchandising management
A system approach
This process also enables Advantage Line to develop systems for our clients that are:
Modular | Click-together, modular elements |
Flexible | Adaptable to varying locations/uses |
Versatile | More than one use over time |
Expandable | Easy to expand to future growth |
Up-dateable | Up-dating through changeable graphics |
Simple | Easy to assemble |
Scaleable | Precision/cost-effectiveness of machine-based production |
Durable | Built to withstand retail environment wear & tear |
This system-based approach to merchandising also results in higher retailer acceptance, as it is more likely to adapt to different channel or store requirements.


